What is Greenwashing? 22 Brands that you Think are Green but aren't

What is Greenwashing ?  22 Brands that you Think are Green but aren’t.
Have any of you heard of Greenwashing before ? This is what I found out the other day while I was researching another topic. I knew that some companies do what they do to see, but had no idea that there was a term for it. Here’s the definition that I found:
 
Greenwashing (a compound word modelled on "whitewash"), or "green sheen",[1][2] is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly.[3] Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being "green" (that is, operating with consideration for the environment), than is actually spent on environmentally sound practices.[4] Greenwashing efforts can range from changing the name or label of a product to evoke the natural environment on a product that contains harmful chemicals to multimillion-dollar advertising campaigns portraying highly polluting energy companies as eco-friendly.[5][6] In an academic paper Greenwashing has been defined as "co-creation of an external accusation toward an organization with regard to presenting a misleading green message",[7] indicating that an accusation is necessary to speak of Greenwashing.
22 brands that are not so “Green” as you may like them to be.
(In alphabetical order)

1. Arbonne
2. Aveda
3. Aveeno
4. Bio-Oil
5. Covergirl Natureluxe
6. Herbacin
7. Herbal Essences
8. Johnson’s Natural
9. Josie Maran
10. Jurlique
11. Korres Natural Products
12. LUSH Cosmetics
13. Melaleuca
14. Moroccan Oil
15. Natures Organics
16. Nivea Pure & Natural
17. Organix
18. Origins
19. Pure and Basic
20. Simple Basics
21. Tarte Cosmetics [read why]
22. The Body Shop

Here’s a list of companies who are not greenwashing….

• Dr Bronners – With a great range of body washes and soaps
• Aubrey Organics – full of herbal, plant extract and natural vitamins
• Green People – Never test on animals, never use harsh chemicals, preferring to use only plant based ingredients
• MyChelle – They also have a fantastic glossary of the ingredients they use and why they use them
• Dessert Essence  – Clearly labelled full ingredients and believe ingredients reflect what we’re made of
• Lavera Organics  – Apply the most stringent standards to to produce genuine natural cosmetics
• Lovely Lady Products – unique formulations using only premium quality ingredients

 
http://greenbeautyteam.com/toxic-ingredient-glossary/